The digital medium provides numerous avenues for companies to connect with the consumer. But what about businesses communicating with other businesses? What about B2B? The decision makers, the CFOs, CTOs, CMOs are not prone to being convinced through platforms like Facebook or Instagram. When it comes to communicating with them, a more sophisticated and trustworthy medium is required.
Here’s why LinkedIn is that platform:
Over 500 million subscribers, 87 of them millenials :
users are serious working professionals. LinkedIn is not a platform for small talk. It is the most-used social media platform amongst Fortune 500 companies. Decision making personnel of all companies – from start-ups to enterprises regularly login to LinkedIn to find potential customers, employees and opportunities. Additionally, LinkedIn SlideShare now has 70 million monthly active users.
Industry Reach at your service :
LinkedIn is more than a platform. It is a perfect tool tailor-made for industry leaders to expand their resources, gather information, gain insights and ask questions. It is also a great PR tool for companies to uphold their reputation.
Direct Sales/Generating Leads :
LinkedIn is widely used for direct sales. It is also one of the best platforms to generate leads. There are of course the raw and organic ways of obtaining leads. LinkedIn also provides personalize methods of identifying new leads, engaging with these leads, and ultimately converting these leads.
The Right Ad for the Right Purpose :
LinkedIn offers various kinds of ads which you can select depending on what you intend to advertise and how you want to craft your communication. There are the Sponsored InMail. This ad allows you to communicate through messenger. Unlike Facebook messenger ads, these ads come from legitimate sources and therefore carry the customer’s trust. InMails have a high rate of responses. Sponsored Content. Less personalized than the InMail, these are perfect for catching the consumer’s attention and are therefore perfect for brand awareness exercises. Text Ads are smaller ads that are presented away from the regular content.
Advertising through LinkedIn can help any organization Set Goals, Determine Target Audience, Choose the Right Type of Ads, and Continually Test Ads. With all its advantages, advertising on LinkedIn comes at a much higher price. Last year’s average Cost-per-Click was estimated to be $6.50 over Adwords’ $2.32. It is so only because LinkedIn is that much more effective.