Tempest Advertising Blog

World Brand Congress has awarded Tempest Advertising for Most Effective Use of Advertising in the Rural Market at the Rural Marketing Forum on 14 February 2012 at Mumbai.

The Rural Marketing Awards recognize excellence and promote best practices, innovation and creative marketing campaigns. They aim to reward individuals, organizations and agencies who develop campaigns that achieve a high level of satisfaction and penetration in rural India.

Tempest Advertising’s Hybrid Seed campaign for Pioneer Hi-Bred International. (PHI) has been recognized for its focus on catering to the specific needs of the farming community and effectively positioning the brand as a research-driven company that has the right product for the right acre.

The campaign crossed socio-economic barriers by utilizing visual displays based on the unique selling proposition of each hybrid seed. The campaign also reinforced the brand’s broader focus on improving the quantity, quality and sustainability of global food supply. With this campaign, Tempest Advertising successfully leveraged its unique understanding of the rural customer, agriculture and communication design. A wholly-owned subsidiary of DuPont, PHI is the second largest seed company in the world and is the leading producer of Maize Hybrid Seeds in India.

The Rural Marketing Awards add to Tempest Advertising’s award tally for 2011 having won multiple awards at ADEX 2011 in Hyderabad, including Best Digital Advertising and Best Recruitment Advertising.

Tempest Advertising is a founding member of Tribe Global, an international agency network which launched in London on 27 January 2012. The network has been founded by 13 independent, owner-run and managed agencies from around the world. Tempest Advertising offers seamless communication services to clients across industries, countries and markets.

Tempest Advertising is 1 among 13 founder members of international network – Tribe Global.

“With Indian companies looking at international operations aggressively, we strongly believe that we would be able to leverage the network and provide the perspective and service that would be needed. In addition, it would provide our employees an opportunity to work with international companies. This would be possible through joint projects and also through exchange programs that we propose to start within the network,” says Turab Lakdawala, Managing Director of Tempest Advertising.

The agencies included in the group are BJL, The AdStore, Family and Complete Media Group from the UK, Steam (Netherlands), Dagré (France), Interact (Luxembourg), defacto.X and Punktzwei Markenagentur (Germany), gkBrand and Bolin Marketing (USA), Gaudelli MCW (Mexico) and Tempest Advertising (India).

Read an exclusive interview with Turab Lakdawala on CampaignIndia. http://goo.gl/IEzQw

ADEX 2010, held at the Taj Deccan, Hyderabad on 29 July 2011, saw Tempest Advertising prove its creative supremacy by winning Best Internet Advertising and Best Recruitment Campaign.

Established in the year 1990, the ADEX award recognizes and rewards local agencies for their creative aptitude and noteworthy campaigns. More than 30 agencies participated in ADEX 2010.

The winners were adjudged based on various parameters, which varied according to the award group. Each group had three to four judges. R Neelamegham, ex-managing director, Akshara Advertising, Hemant Agarwal, managing director, Associated Advertising, director Satish Kasetty, and renowned artist Sachin Jaltare were some of the prominent names on the jury.